As a content creator with many talents in my tool belt, one of my most favorite ways to prep for a sponsored campaign is to determine the marketing objective, and craft a unique message with visual storytelling.
One of the tools I use is my expertise in creative direction to devise a campaign concept to implement a visual strategy. This is how my brain works. I utilize both my logical reasoning (left brain) function, and my feeling, thinking and visualization (right brain) power to formulate a profound connection between the brand and its target audience.
This is a campaign proposal I've produced for my creative team and I to be on the same page and to narrow the tone of an upcoming content shoot in the arsenal. Also fun to showcase my presentation skills.
Below you'll find a backlink to the final result of this stunning 2-part series for this high-fashion inspired SHEIN campaign entitled: "Chasing The Light" .....
FOR ALL FINAL IMAGES FROM THE SHEIN CAMPAIGN, FOLLOW TO POST LINK: HERE.
Until Next Time Loves,
Janiya XO
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